top of page
  • Sangram Desai

Are you a successful businessman?

Do you feel stagnant with your small business and think that you are not making progress toward your goals?


Every entrepreneur wants to crack that code, which allows them to make their business a successful and profitable entity. But do you find it hard to get there?

If you want your small business to be more profitable, here are some suggestions for you.

Focus on customer


According to a study, 51% of customers will not repeat business with a company after a bad service experience. Take my word, a good appreciation from a customer will reach out to a limited audience but the moment someone spreads a negative word about it, it will like ripples spread gigantically all across. There is no stopping negative reviews. That’s why earning 10 loyal customers is way better than 100 bad customers. Instead of thinking about how to win loyalty, invest in staff training, revamping your return policy, or make basic improvements such as responding promptly to voicemails or emails from customers.


Market through word of mouth

In this uncertain pandemic-stricken present, why spend that rupee in promoting or marketing your brand? Just focus on value and utilize each rupee to develop your business. Know that a good reputation is vital to the success of your business. Wondering how you can earn that through word-of-mouth publicity? By providing good, professional service, and building your local (and online) reputation.


In order to gain more trust from your community or the customers, you will need to devote your attention to the right things. Don’t break the bank to promote or strengthen your business, rather make powerful connections. Network to build your net worth!

In today’s day and age, the internet is another strong point.


Use the internet to build your online presence. Become visible to a bigger audience through the internet in just a click.


If building a website or e-commerce podium seems like too costly a thing, then simply promote your business using social media.

I can give you many examples of businesses that have become a striking success through social media. All they have in common is a unified approach and regular social media presence.


Lastly, keep a track of your business expenses and the costs you undertake in order to run your business. There is no less or more when it comes to spending. However, there is something called a cap, which you have to decide given your business size. Count in rupee depreciation costs, inflation, and rising lifestyle costs. Using the cost markup you can decide on your spending and keep a tab on the amount you are supposed to spend with respect to your earnings.


It is always beneficial for a business to maintain a ledger. For every earning, there should be a calculation of spending. However, when considering investments like that in technology, remember that it is a cost that will give your long-term returns. Such costs are always advisable.


Remember building your business into a success story is constant work and I can only tell you a few tricks impersonally.


To get more personal advice, get in touch.


0 comments
bottom of page